EXPERENTIAL DESIGN / ASMT 02

Naura / 0356798 / Interactive Spatial Design
MMD60204 / Experiential Design
Assignment 02: Proposal

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Since this assignment builds on our previous work, we had to select one idea from our original list. Since I’m working with Natania, we narrowed it down from six options. Based on our earlier discussions, my “Postal Portal” idea seemed the most feasible, while Natania’s “RoomSketch AR” stood out for its interactive elements. After further discussion, we agreed to move forward with Natania’s concept, as it offers more user engagement and aligns better with the assignment’s experiential focus.

Here’s how we divided the tasks

My responsibilities included competitor analysis, user persona development, the proposed AR solution (experience flow, how the app addresses pain points, and UI mockups), as well as creating the visual guide (style guide, moodboard, art direction, and typography).

Natania handled the research components such as the app overview, problem statement, aims and goals, target audience, current journey map, user persona, and empathy map. She also contributed to the proposed AR solution by developing the app mockup, outlining the technological overview, and defining the project’s scope and limitations.

Consultation and Feedback

To assess the feasibility of our AR interior design app idea, we had a consultation with Mr. Razif. Below is a summary of the key takeaways from the session:

• User Persona & Journey
• No need for real surveys yet; create hypothetical personas based on ourselves or people we know.
• Project Focus
• App concept should revolve around wall/vertical surface decoration using AR (e.g., doors, curtains, mirrors).
• Narrow the scope to wall elements for simplicity and feasibility.
• Markerless AR Preferred
• Avoid image-based AR; go for markerless AR using AR Foundation (vertical plane detection).
• Saving Configurations
• Saving room sets is possible, but without room scanning, placement won’t be precise.
• Room Scanning Advice
• Try scanning a room using your phone before dismissing the idea—it might be easier than expected (Because a German student did it in 2 days)

Proposal and Presentation:

On 2nd June, we were supposed to finish everything that night. But when we tried presenting, my Wi-Fi kept cutting in and out—seriously, it was a nightmare!!!!. We tried recording through Google Meet and Teams, but my mobile data just wasn’t stable enough to get us through a full take.

In the end, we decided to record our parts separately. I sent mine to Natania (which took forever to upload thanks to my awful internet), and she kindly stitched everything together for us. I’m honestly so grateful to her for that.

Below is our final proposal and presentation.

Fig 1.0 | Proposal

Fig 1.1 | Video Presentation

Link to Drive

Reflection:

Working on Mr. Razif’s Dreamhouse (just kidding sir- I meant Archify) taught me a lot about collaboration, adaptability, and design thinking. From our early brainstorming sessions to finalizing the proposal, we explored user personas, visual direction, and AR implementation in a hands-on way.

The consultation helped us narrow the project scope to wall-based AR elements and reinforced the importance of simplicity and functionality in prototyping. I also learned the difference between marker-based and marker-less AR, and how to choose tools like Unity and Figma for different parts of the workflow.

Even though we faced technical challenges—especially during the recording—we learned to adapt quickly and find alternatives under pressure. This project not only improved my design and technical skills, but also showed me the value of problem-solving as a team.